What is Backlink Growth Tracking and Why Does It Matter?
Backlink growth tracking refers to the systematic process of monitoring, analyzing, and optimizing the acquisition of backlinks—hyperlinks from other websites pointing to your own. These links act as votes of confidence in the eyes of search engines like Google, influencing your site's authority and search rankings.
Why does it matter? According to a 2023 study by Ahrefs, sites with more high-quality backlinks rank higher in search results. In fact, the top-ranking pages on Google have an average of 3.8 times more backlinks than those in positions 2-10. Without proper tracking, your link building efforts could be wasted, leading to penalties or missed opportunities.