Stencil by SUPERHANDS — AI-First Creative Production That Scales

What is Stencil?

Stencil is a creative production platform by SUPERHANDS that sits at the intersection of automation and craft. It uses AI to generate ideas and base assets—mockups, social images, short motion clips, and copy variants—then routes them through human review and templating so outputs remain on-brand and production-ready.

The platform is designed for teams that need a steady stream of creative—marketing, performance, product launches, and social campaigns—without the cost and bottleneck of full bespoke production for every asset. Stencil is optimized for repeatability: once your brand tokens, templates, and review rules are in place, the platform can produce consistent outputs quickly.

Core Features

AI-Assisted Creative Generation

Stencil provides AI-generated starting points: multiple visual treatments, headline suggestions, and motion variants tailored to your brief. The goal is to accelerate ideation and reduce the time spent on low-value iterations.

Brand Templates & Tokens

Define your brand tokens—colors, type, spacing, logo usage—and build templates that enforce brand rules automatically. When AI generates variants, they are automatically adapted to these templates to ensure consistency across assets.

Human-in-the-Loop Review

Every generated asset passes through a review queue where designers or brand stewards can accept,

tweak, or reject items. This review step preserves quality and ensures sensitive messaging is vetted.

Production Handoff & Exports

Export assets in production-ready formats or push them directly to scheduling and publishing systems. Stencil supports layered exports for advanced finishing or flattened files ready for immediate upload.

Campaign Bundles & Versioning

Create grouped campaign bundles with multiple variants for A/B testing.

Versioning keeps history of iterations and allows rollbacks to earlier creative directions.

Workflow Automation & Approvals

Automate approvals, stakeholder notifications, and direct uploads to ad platforms or content

schedulers. Define gates so legal, compliance, or brand teams can sign off before publishing.

Performance Insights

Track creative performance metrics and surface which templates or AI prompts

produce the best engagement—feeding back into the system to inform future generation.

Production Workflows with Stencil

Stencil supports multiple production patterns depending on scale and goals. Here are three common workflows:

Rapid Social Production (High Volume)

1. Create a campaign brief with target sizes and messaging variants.
2. Stencil generates 10–20 initial concepts per brief tailored to each platform format.
3. Design reviewers select top concepts and apply minor edits via the built-in editor.
4. Export multi-format bundles and schedule posts through connected social tools.

Performance Creative (Test & Learn)

1. Define a testing matrix for copy, imagery, and CTA variations.
2. Generate variants in Stencil and map them to testing buckets.
3. Deploy top performers and iterate on winning combinations based on engagement metrics.

Campaign Production with Approvals

1. Production managers create a campaign bundle and select templates with approval gates.
2. Generated assets route to brand and legal reviewers; approvers annotate changes or approve.
3. Assets are exported once all gates are cleared and performance tags are attached for measurement.

Who Benefits: Use Cases

Small in-house teams

Teams with limited headcount produce volume creative quickly while maintaining brand consistency through templates and review rules.

Agencies and studios

Agencies use Stencil to scale deliverables across clients with repeatable templates and

streamlined approvals, allowing junior designers to execute at scale while senior staff focus on strategy.

Performance marketers

Marketers iterate creative for ads and quickly produce multiformat variants for A/B testing and campaign optimization.

Product teams

Product teams generate feature announcement assets and in-app creatives without waiting on the central design team for every small update.

Integrations & Ecosystem

Stencil connects to common tools in the creative and marketing stack to minimize context switching:

• Collaboration: Slack, Microsoft Teams for review notifications and approvals.
• Design & Storage: Figma, Google Drive, Dropbox for asset management and handoffs.
• Publishing: Buffer, Hootsuite, native social APIs for scheduling and publishing.
• Analytics: Google Analytics, Facebook Ads Manager, and UTM tagging for performance insights.

Best Practices for Using Stencil

1. Define brand tokens and enforce them through templates to maintain consistency.
2. Use human review strategically—allow AI to do repetitive work and reserve senior review for sensitive or high-impact items.
3. Run small tests on prompts and templates to identify high-performing directions before scaling.
4. Instrument creative with performance tags so you can learn which templates and prompts work best.
5. Document approval flows and retention policies to ensure compliance and traceability.

Case Studies & Early Results

User Testimonials

"Stencil is an incredible time-saver—the AI gives us strong starting points and our designers finish them quickly." — Senior Designer

"We maintain brand quality at scale now. The templates and review workflow are a perfect balance of automation and craft." — Marketing Ops

"The export quality was production-ready for most social channels—saved us agency hours every week." — Social Producer

Limitations & Responsible Use

AI-generated creative simplifies many tasks, but teams should be mindful of limitations:

• Context & nuance: Brand nuance, cultural sensitivities, and campaign strategy still require human judgment.
• Quality variance: Generated assets may need touch-ups, especially for high-resolution or complex motion work.
• Intellectual property: Ensure generated content complies with licensing, especially when using third-party references.

Use Stencil to augment creativity, not replace core design thinking—keep humans in the loop for final creative decisions.

FAQ