What is Link Building and Why Does It Matter?
Link building is the process of acquiring hyperlinks from other websites to your own. These links, often referred to as backlinks, act as votes of confidence in the eyes of search engines like Google. A strong backlink profile can significantly enhance your site's domain authority, leading to higher rankings in search results.
Why does it matter? According to a study by Ahrefs, pages with more backlinks tend to rank higher. In fact, the top-ranking pages on Google have an average of 3.8 times more backlinks than those in positions 2-10. Without a solid link building strategy, your content might remain buried in search results, missing out on valuable traffic.
This ultimate link building checklist will guide you through the fundamentals, ensuring you focus on dofollow links that pass authority and avoid nofollow ones that don't. Remember, quality over quantity is key—links from high-domain-authority sites are far more valuable than numerous low-quality ones.
Ultimate link building checklist (Source: Backlinkoo)