What Are Zero-Click Searches and Why Do They Matter?
Zero-click searches refer to queries where users find the information they need right on the search engine results page (SERP) without clicking through to a website. According to a 2023 study by Semrush, over 50% of Google searches end without a click, up from previous years. This shift is driven by features like featured snippets, knowledge panels, and instant answers.
Why does this matter for zero-click search link strategies? In a zero-click world, your site's visibility in these SERP features becomes crucial. Link building plays a pivotal role here, as high-quality backlinks signal authority to search engines, increasing the chances of your content appearing in zero-click positions. By focusing on strategies that build domain authority through dofollow links and relevant LSI terms, you can capture user attention even if they don't visit your site.
At Backlinkoo.com, we specialize in helping businesses navigate these changes with tailored link building services that emphasize quality over quantity.
Zero click search and link strategy (Source: Backlinkoo)